5 Ways Plastic Postcards Can Make Your Timeshare Grow Tremendously
It can be difficult to know how to turn your timeshare leads into clients. Other marketing methods seize to fail continuously because they go down as spam, get tossed away in the trash, or are easily ignored. Direct mail proves time and time again to succeed and thrive in the digital age. Plastic postcards do what no other marketing method does get’s in the hands of your potential client. Here are 5 key ways to a successful timeshare marketing campaign with plastic postcards.
Grab Reader’s Attention
Plastic postcards draw anyone in who sets eyes on its 30 mils. thickly laminated, fully colored, and relevant message. Unlike ignored and unwanted commercials, magazines, newspapers, and radio ads, plastic postcards are relevant and unique to every mail recipient. Each and every mailer can be personalized by name which makes your potential leads feel special. Who would throw away a very professional and unique mailing piece that has the mail recipient’s name on it? When you put a customers name on a product or mailing piece, it becomes of real value to them. Another key concept to remember is simplicity and clarity. When something is easy to read and has a point, it easily grabs attention. Who would want to read something that is using complicated terms and has no point or relevance?
There are endless options to make your company and your mailing piece stand out from the rest. You can choose from endless options of color, textures, die cuts, fonts, shapes, text, images, clipart, etc. It’s important not to blend in the rest by following the same designs as every company. You want a simple, gravitating color pallet, clear message, relating image, and a call to action. It is incredibly crucial to include high definition photos of your timeshare and providing an embedded incentive by using eye-catching words that make the potential client want to contact your company asap. Also, adding words that express limited time for purchase or exclusivity for the timeshare can turn a potential lead’s thinking from, “Hmm, looks interesting, I’ll keep that in mind” to “Oh wow limited time! I’ve got to get on this right away!” The change in thinking will boost your response rates tremendously. All of these things will ensure new participants in your timeshare marketing campaign.
Offer Valuable Savings and Discounts
When a potential client receives a piece in the mail with just the business name and no embedded incentive or calls to action, they feel it may be pointless and miss your message. However, including a gift card pop-out will make that homeowner feel your piece is useful and will be kept. Keep in mind, your plastic postcard pop-out can be used for different reasons besides savings for your company. It could be a pop-out business card, a picture of a timeshare, or savings for something else.
Track Your Response Rates
Another great benefit to plastic postcards is that you can actually track and analyze your response rates to see how you are doing. It’s crucial to know that you are only targeting those who are most interested and likely to become a participant in your timeshare. It is so valuable to know what’s working and what’s not. Are you targeting the right audience? Are mail recipients confused by your message?
(ROI) Return On Investment
“Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media)” according to Compu-Mail. With direct mail plastic postcards, you always see the return on investment. According to Compu-Mail, “Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.” Compared to email, paid search, online display, and social media, direct mail marketing still comes on top. This proves that even though we are living in the digital age, direct mail will not die and with plastic postcards, the future is endless.
Many have worked with ValCards and have seen spectacular results in little time. Make known your clear message and bring in new participants for your timeshare marketing campaign by working with ValCards specialists and designers to create the perfect plastic postcard for you and your company.
Contact ValCards today at (760) 514-8746.