Group On Advertising Rates - Groupon Advertising Rates

Group On offers online retail services. The Company provides daily deal on the stuff to do, eat, see and buy in more than 500 markets in 44 countries. It has offices across North America, Europe, Latin America, Asia and other parts of the world. The Company provides an online service that lets groups of people create campaigns to pool resources, including money and personal commitments to take action. It allows users to sell products and transact business online. Group On features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world.  By promising businesses a minimum number of customers, Group On can offer deals that aren’t available elsewhere.

Group On brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it has generated millions in revenue for the businesses it features.

Group On originated the concept of using collective buying to get a daily deal on local goods and services, and is an outgrowth of thepoint.com, an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants.

You Get a Customizable Marketing Solution

With Groupon’s solutions, you have the control to completely tailor a campaign to fit your unique business needs, whether you want to reach new customers up front or bring in a steady flow of customers over time. By adjusting customer volume and campaign length, you can reach new customers and grow your profits in a way that works best for your business.

You Get Greater Reach and Exposure

Not only does Groupon offer massive reach —

and counting—it brings you new customers and growth. And your new customers will return with their friends, ready to pay full price. It’s no wonder businesses rave about us.

You Get Great Customers with Group On

They’re just like your regular customers. Even better, 91% of them say they plan on returning to your business.

Group On is the most popular online couponing website that offers consumers "deal-of-the-day" discounted gift certificates to purchase specific products or services from local or national businesses. To use Groupon, anyone can sign up for free and be notified by email about local deals. In general, when you decide to purchase the deal and share it with others who would also be interested in purchasing the deal, people can save quite a bit of money.

Group On Business model

The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quality discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon.

For example, an $80 massage could be purchased by the consumer for $40 through Groupon, and then Groupon and the retailer would split the $40. That is, the retailer gives a massage valued at $80 and gets approximately $20 from Groupon for it (under a 50%/50% split). Or, if $240 worth of home painting services is purchased by the consumer for $50 through Groupon, then the business gets $25 and Groupon keeps $25. The consumer gets the massage, or the home painting service, in these examples, from the retailer for which they initially paid $40 (or $50) to Groupon. There are certain businesses to which Groupon initially did not offer its services, including shooting ranges and strip clubs; however, shooting ranges have been featured on Groupon. 

Unlike classified advertising, the merchant does not pay any upfront cost to participate: Groupon collects personal information from willing consumers and then contacts only those consumers, primarily by daily email, who may possibly be interested in a particular product or service.

If you're interested in finding out about other local deals in your area, there are a few other sites that you can look at that use the same business model as Groupon.

Living Social is Groupon’s biggest competitor, which offers you one deal a day via email for your local area. You can purchase their daily deal to receive a voucher the next day. If you decide to share the daily deal with the unique link you are provided with by LivingSocial, your deal becomes free of charge if other people buy the daily deal through your link. With LivingSocial daily deals, you can get up to 90% off of the best products and services in your city, purchase deals to give as gifts, and enjoy daily deals straight from your mobile device as well.

With Saveology, you can sign up via email to get featured discounts, gift certificates and even gift cards mainly for companies in the cable business, satellite television, home security, Internet and telecommunications. You can generally find discounted offers ranging from 50% to 90% off products and services in the home comparison industry.

The daily deals found on Saveology are currently limited to 28 major cities in the United States market.Another group buying website called BuyWithMe gives consumers the opportunity to take advantage of large discounts with local merchants by leveraging group buying power. Their business model is virtually identical to Groupon’s and LivingSocial’s, meaning that users can subscribe via email to local deals, buy deals to receive vouchers and receive free deals by sharing them with friends who decide to buy one of the deals. BuyWithMe offers local deals in 46 major cities in the U.S. and three major cities in Canada.

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