Plastic Surgery Postcards
Postcards that feature dramatic before-and-after photos of a cosmetic surgery recipient can be very effective advertising tools. They may also include coupons for discounts on procedures. According to Cosmetic Image Marketing, many cosmetic surgeons use postcards as an easy way to stay in touch with their past patients. Some invite clients to private events, while others notify customers about new available procedures. Postcards are generally more cost-efficient than other types of print mail materials because their only costs are the printing job and bulk-mail postage fees.
As of 2014, the top cosmetic plastic surgery procedures in the U.S. were breast augmentations, rhinoplasties, liposuction surgeries, eyelid surgeries and tummy tucks, according to the American Society of Plastic Surgeons. The popularity of these procedures is partially due to effective marketing strategies by specialized plastic surgeons. Print advertising is often more cost-effective than television or radio ads, and many plastic surgeons use it in direct marketing campaigns.
While patient postcards offer many advantages, simply getting your name “out there” is not enough. To be truly effective, patient postcards need to grab and hold the reader’s attention while showcasing the skill and professionalism of your practice.
We are experts at creating captivating visuals that support equally captivating messages. The combination of these skills is what captures the reader’s interest and generates inquiries, consultations and service requests for your practice.
It is also worth noting, patient postcards do not have to offer a special to be effective. Skillfully crafted educational messages can be just as effective, and in some cases a more effective approach to growing your practice.
Written, Designed, Printed and Mailed
Our comprehensive consultation helps us identify the goals you would like to accomplish as well as the look, feel and verbiage that best represent’s your practice. Four color graphics on both sides is a standard signature of our patient postcards because good design is an essential part of effective patient communication.