Direct Mail Product Samples

Get your products into customers’ hands.

Sending product samples through the mail is one of the most effective ways to convert customers to buyers. It allows your customers to create a personal experience with your product and triggers customers to talk about your brand—sampling is social.

Sampling is…

• Targetable – Product samples reach 70 million consumers quarterly.*
• Engaging – 2 of every 3 consumers will accept a product sample.*
• Helpful for retaining and converting customers – Half of consumers who try a sample plan to buy it in the future.*
• Persuasive  – 92% of consumers have purchased a product after trying a sample.**

With USPS®, you can use the mail to get your product into the hands of your target customers at home, where buying decisions are often made. In fact, most customers prefer to sample products at home.*

Sampling Overview

How Do You Want to Reach Customers?
Based on your sampling goals and objectives, the Postal Service™ has solutions to meet your needs.

Sampling through the mail gives manufacturers a flexible and creative way to target their customers through a variety of mailing formats and sampling programs. Individual samples can be sent as letters, flats, marketing parcels, or Parcel Select Lightweight®.

Send trial-sized samples or a miniature version of your product with Simple Samples™.
With Simple Samples, you can send trial-sized product samples (sometimes referred to as marketing parcels) to either targeted households or every door in a market area without the need for outer packaging. Send samples to your target customer at a lower price — the more you mail, the more you save.

Send several trial-sized samples to an individual customer with Sample Showcase®.
Sample Showcase is designed to send multiple product samples with accompanying promotional items or coupons from the same company. Also, with these boxes, several marketers can join efforts to include a variety of product samples in a single shipment. Sample Showcase is a great way to get multiple samples to a target customer.