Creative Postcard Marketing - Creative Postcard Mailers

Having a business can be considered as an achievement and continuous challenge. You are being able to earn for yourself and at the same time, you need to invest on materials that would help you be recognized by your target customers. You must also keep in mind the budget which you will use for the marketing strategy, which can be a bit challenging especially when you only have a few cash to spare. This is where print products like postcards become the ideal advertising or marketing tools.

With postcards, you can choose to do direct mail or personally hand over your custom made cards to the clients. These things could be creatively designed, plus the provided space is enough to hold your personal messages for the people. You are even gaining the chance of strengthening your business’s image with the cards when effectively done. All you have to do is be creative and think about the impression you want to gain from the crowd. In this way, you could come up with a postcard design perfect for your purpose.

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Postcard Marketing 101

                       

Whether you’re an old pro or just a beginner, reviewing the direct mail basics before launching a new campaign can help give you an edge, especially since direct mail has changed.

       
Direct mail success
       

To be successful, any direct mail piece must do three things in 5 seconds or less:

       
  1. Grab the customer’s attention
  2. Answer the question: What’s in it for me?
  3. Give the customer a way to respond
Direct mail elements
       

These three functions are performed by the three main elements of all direct mail campaigns, be they postcard, envelope, or custom mail-piece campaigns.

List
           
  • Also known as audience
  • Knowing your audience is vital to grabbing their attention
               
Creative
           
  • Grabs the customer’s attention
  • Includes response methods and/or mechanisms
               
Offer
           
  • Answers the question: "What's in it for me?"
  • Holds the customer’s attention by being relevant, i.e., offering something they want or need
       

   

Here is how the keys to direct mail success correspond to the three main elements:

   
  1. Grab the customer’s attention = List/Offer/Creative
  2. Answer the question: What’s in it for me? = Offer/List
  3. Give the customer a way to respond = Creative
   
Other factors
   

To get the most out of your postcard marketing efforts, there are four other factors to consider:

   

       

Results
       

Track results to understand profit and loss

       
Testing
       

Test variables to improve results

       
Technology
       

Understand the tools available for your campaign

       
Industry
       

The big picture of the direct mail business