Birthday Marketing for Restaurants
Make their day special… and profit throughout the year with ValCards.
Restaurant Marketing that Works!
Birthday marketing has always been a great way for you to connect to your customers on a personal level. Our Direct Mail Birthday Campaigns help you connect and get great results with out having to tap into a huge budget.
Don’t waste your money on promotions that just don’t work.
Billboards and newspapers largely are ignored and un-targeted, Tivo has made television commercials ineffective. Even radio has become out dated with commercial free satellite broadcasting. Our direct response birthday marketing goes directly to your market, your neighborhood , your customers.
Don’t compete with other businesses with your marketing.
Your message will get lost in the shuffle if you use coupon mailer that have multiple vendors, regardless if you are the only one of your type of store. With Birthday Mail, your message goes right to the motivated buyer, and you will be associating your business with an event in that persons life.
Your restaurant can turn one special day into a year of profit with the highly effective ValCards System. According to the National Restaurant Association (NRA), 8 out of 10 people will dine out around their birthday, making this highly profitable, yet often ignored, niche target market an easy revenue stream. However, the process of collecting birthdays tableside or online has traditionally been a laborious struggle…. and that’s only if the customer has been to your restaurant already.
Why is ValCards So Effective?
- Ultra Effective – Proven results have been measured with hundreds of restaurants; both large and small, national chains and sole proprietors. Depending on your order and guest check average, you can expect $3 to $5 back on every $1 spent every month.
- Highly Profitable – Customer reports have shown a 33-37% increase in the average guest check from birthday visits.
- Competitive Advantage – Since a person’s birthday is their most important day of the year, the businesses that recognize a person on their special day earn their patronage.
- Prioritized Event – People with upcoming birthdays visit their mailbox frequently and with great anticipation looking for special messages, family cards and promotions. Your card will get noticed.
- Extremely Cost Effective – Leverage the buying power of FSA and get over 30% off retail prices through At Your Service. Trial packages start at only $300!
Now ValCards makes attracting this highly profitable birthday parties as simple as 1-2-3!
Step 1 – You Choose Your Prospects: Using ValCards consultative diagnostic process, they will help you identify your best responding customers then match that profile around your restaurant with their birthday database of over 250 million U.S. consumers so you get the best response every single month. Stop collecting birthdays… they already have them!
Step 2 – We create Your Entire Campaign: You will be assigned a team of professional graphic designers and direct response marketers to construct your campaign to maximize results. From design of your personalized postcard to automated monthly delivery to the birthday recipient’s mailbox. The results will be a campaign proven to generate response rates 16 times the national industry average, giving you $3 to $5 back on every $1 invested.
Step 3 – Your Postcards are Mailed Automatically: ValCards will mail your highly personalized postcards to all the upcoming birthdays to arrive by the 1st of your prospects’ birthday month. They manage the entire process so you can focus on taking reservations. It is completely automated!